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Ajay Devgn: AI Takes Charge of Storytelling
19 Jan
Summary
- Ajay Devgn launches Lens Vault Studios, a new AI-driven content venture.
- Bal Tanhaji project uses generative AI to expand the Tanhaji universe.
- Lens Vault Studios aims to create future-ready content across platforms.
Bollywood actor and entrepreneur Ajay Devgn has announced the launch of Lens Vault Studios, a new production arm dedicated to exploring artificial intelligence in content creation. The studio's inaugural project, titled 'Bal Tanhaji,' will utilize generative AI to expand upon the narrative of the successful 2020 historical film 'Tanhaji: The Unsung Warrior.' Devgn described this as a significant step toward creating "future-ready" content.
Lens Vault Studios, co-founded with his nephew Danish Devgn, aims to discover and develop content across emerging platforms. The 'Bal Tanhaji' project is powered by generative AI tools from Prismix Studios, the company's in-house creative technology division. This approach allows for the creation of more immersive and scalable story experiences, catering to contemporary audiences.
The new project is not intended to alter the original 'Tanhaji: The Unsung Warrior' but rather to build new narratives specifically for AI-enhanced media platforms. This strategy aligns with Lens Vault's goal of developing multi-format storytelling beyond traditional releases, harnessing the legacy and fan base of the original film.
