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Aishwarya's 'Jeans' Looks: A Royal Fashion Journey
23 May
Summary
- Aishwarya Rai's 'Jeans' song costumes drew inspiration from global queens.
- The designs paid homage to Cleopatra, Elizabeth I, Wu Zetian, Nefertiti, and Marie Antoinette.
- Neeta Lulla is credited with designing Aishwarya's regal ensembles in the film.

The song 'Poovukkul Oodum' from the 1998 Tamil film 'Jeans' remains a celebrated visual spectacle, largely due to Aishwarya Rai's diverse and regal costumes. These outfits drew significant inspiration from famous queens and royal figures across different cultures and eras.
Designer Neeta Lulla is recognized for creating these globally inspired looks for Aishwarya Rai's character, Madhumita. The song showcased her in styles reminiscent of Cleopatra of Egypt, Queen Elizabeth I of England, Empress Wu Zetian of China, Queen Nefertiti of Egypt, and Queen Marie Antoinette of France.
Each costume was meticulously designed to reflect the chosen royal persona. For instance, a gold-and-black ensemble evoked Cleopatra, while a red gown and crown mirrored Queen Elizabeth I. Another look featured a Chinese-inspired outfit with dragon embroidery, nodding to Empress Wu Zetian.
Further styles included a black gown inspired by Queen Nefertiti's headpiece and collar, and a pink gown with a powdered wig channeling the opulence of Queen Marie Antoinette. The film 'Jeans' itself, known for its grand scale and international settings, amplified the impact of these fashion moments.