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Aishwarya Rai Snubbed in L'Oreal Cannes Ad
12 May
Summary
- Aishwarya Rai Bachchan's absence from a L'Oreal Cannes campaign video caused fan backlash.
- The actor has been a L'Oreal ambassador at Cannes for over two decades.
- L'Oreal confirmed Aishwarya, Alia Bhatt, and Aditi Rao Hydari will represent India.
Aishwarya Rai Bachchan's exclusion from L'Oreal Paris's recent Cannes Film Festival promotional campaign has ignited significant backlash from fans. The beauty brand's May 10th video, showcasing posters unfurling at Hotel Martinez, featured Alia Bhatt, Viola Davis, and Helen Mirren, but conspicuously omitted Bachchan.
Social media platforms like Instagram and X saw an immediate outpouring of questions and criticism, with fans lamenting the absence of a long-time brand ambassador. Bachchan has been a global ambassador for L'Oreal since 2003 and has walked the Cannes red carpet for the brand more than 20 times.
Despite the controversy, L'Oreal Paris has confirmed that all three of its Indian ambassadors – Aishwarya Rai Bachchan, Alia Bhatt, and Aditi Rao Hydari – will represent India at the upcoming 2026 festival. Alia Bhatt, who is returning for her second consecutive year, was prominently featured in the campaign video.
