AI Firm Promises Horror Film on Dead Internet Theory

AI company Promise is venturing into filmmaking with a psychological horror feature titled "Touch Grass." The project is based on the "dead internet theory," a concept suggesting the internet is dominated by bots and AI. This theory has gained traction with the rise of artificial intelligence.

The film's narrative follows a young woman working for a tech company who discovers "The Feed," a hidden digital realm. There, she uncovers that digital replicas of people are being created from their desires.

"Touch Grass" will utilize a hybrid production model, integrating live-action, practical effects, traditional VFX, and generative AI. This approach reflects Promise's expertise in AI alongside their emphasis on physical and virtual production techniques.

Dave Clark, Promise's chief creative officer and an AI creator, is directing. He stated the film taps into the fear of not trusting reality, as digital selves are increasingly created online. Producers Chris White and Brad Miska are also involved. Miska, founder of Bloody Disgusting, has a strong background in horror cinema.