How is AI changing Hollywood according to industry experts?

AI is expected to solve existing industry problems and create new opportunities for filmmakers and studios, rather than radically altering movie production.

What is an example of an AI-driven interactive storytelling project?

Bernie Su's "Whispers" is an AI-driven interactive thriller where viewers participate in solving a crime in real time.

How can AI help manage film franchises like 'K-Pop Demon Hunters'?

AI can allow passionate audiences to engage with their fandom during the lengthy development periods for sequels, protecting and growing the intellectual property.

Home / Arts and Entertainment / AI Unlocks Hollywood's Future Beyond Movie Making

AI Unlocks Hollywood's Future Beyond Movie Making

1 Feb

•

Summary

AI offers new ways to engage fans with intellectual property.
Interactive AI projects open doors for unique storytelling.
AI can protect and grow valuable film franchises.

AI Unlocks Hollywood's Future Beyond Movie Making

The future of AI in Hollywood is seen less as a replacement for traditional filmmaking and more as a tool to solve current industry challenges and create new possibilities.

Discussions at the IndieWire Studio, featuring Othelia co-CEO Alexandra Hooven, Primordial Soup producer Jess Engel, and Pickford.ai head Bernie Su, highlighted AI's potential. Su's interactive thriller "Whispers" exemplifies how AI can enable entirely new forms of narrative engagement that were previously impossible.

Bernie Su explained that AI can address issues with valuable intellectual property, citing "K-Pop Demon Hunters" as an example of IP that studios can't fully leverage until a sequel arrives in 2029. AI could allow fans to interact with these properties in the interim, protecting and growing the IP.