AI & Writers Unite for Future Films

Two new ventures, Art of Stories and Foreshadow, have been launched by Greg Poehler, Linus Tunström, and Filip Hammarström with the aim of transforming movie screenwriting and production. Foreshadow is set to revolutionize script development by utilizing artificial intelligence to create trailer-length shorts from films in progress. This innovative approach allows for early audience feedback on scripts, a process CEO Filip Hammarström describes as providing valuable data for studios.

Art of Stories, meanwhile, will adapt the collaborative "writers' room" model, commonly used in television, for film projects. This initiative will create a collective of writers who provide feedback on each other's work, with all members having a financial stake in the projects. The goal is to foster a supportive "creative commune" environment, as described by Poehler, designed to improve story development and increase the likelihood of creating relatable, impactful, and commercially successful films.

Foreshadow is already operational, offering early access to its AI-powered feedback tool. The platform has secured Nordisk Film as an early client and has attracted over 30,000 testers. The company plans to introduce more features throughout the year, currently capable of generating up to two-minute AI shorts suitable for story trailers. Art of Stories is targeting films with broad appeal, including sci-fi, comedy, and crime genres, focusing on stories with positive transformation arcs, and plans to launch in March. Tunström emphasizes the aim is to gauge story resonance rather than simply what audiences want.