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Director Shuns AI, Embraces VHS for New Film
4 Jun
Summary
- New film is the first straight-to-VHS release in 20 years.
- Director champions human-made art against AI generation.
- Film challenges viewers to actively engage with art.
The film 'This Is How the World Ends' is notable for its unique release strategy, being the first feature film in 20 years to be distributed exclusively on VHS. This deliberate choice, according to director Robert dos Santos, is a statement against the proliferation of AI-generated content.
Dos Santos, a former lawyer, transitioned to filmmaking after a life-altering experience. He aims to create art that requires active human participation, contrasting with the ease of digital streaming and the perceived devaluation of art when easily accessible or AI-generated.
The film's unconventional release method emphasizes a physical, participatory experience. Dos Santos believes this approach fosters a deeper connection with art, akin to his appreciation for vinyl records, and celebrates the imperfections inherent in human creation.
This strategy appears to be resonating, with early demand for the VHS tapes exceeding expectations. Dos Santos is pleased with the niche appeal, celebrating a community of dedicated fans who embrace this hands-on engagement with art.
