Cannes Marché and AFM to Launch AI-Focused Innovation Hub in 2025

In a significant move for the independent film industry, the American Film Market (AFM) and Cannes Marché du Film are joining forces to launch a new Innovation Hub and series of AI-focused sessions set to debut at AFM 2025. The collaboration builds on the Marché's Cannes Next platform, which aims to connect cutting-edge tech with independent film production, distribution, and audience engagement.

The new Innovation Hub at AFM 2025 will serve a similar purpose, bringing together film professionals with creative digital tech companies. Among the AI-centered sessions announced are discussions on the future of commercial content and the platforms transforming filmmaking, from creation to distribution.

With over 260 exhibitors from more than 70 countries confirmed for AFM 2025, the event is poised to be a hub of activity and innovation. The AFM Sessions, presented by Wrapbook and IMDb Pro, will feature over 100 speakers participating in more than 30 panels, covering topics ranging from film financing to the crossover between film and gaming.

The collaboration between AFM and Cannes Marché du Film underscores the industry's growing focus on embracing new technologies and exploring their potential impact on independent filmmaking. As the landscape continues to evolve, this Innovation Hub promises to be a valuable platform for filmmakers, distributors, and tech innovators to come together and shape the future of the industry.