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A+E Global Media: The Future is Now
4 Mar
Summary
- Company rebranded to A+E Global Media, shifting focus to content and studio.
- New brand studio 'Storyground' will create custom content with advertisers.
- Leveraging total audience reach across digital, linear, and social platforms.
A year following its rebranding to A+E Global Media, the company is advancing its strategic pivot, prioritizing its robust studio and content operations over traditional linear television.
This evolution is highlighted by the introduction of Storyground, a new brand studio designed to collaborate with advertisers on bespoke content tailored for A+E's diverse platforms. The company is also initiating a creator partnerships program to engage social media influencers relevant to its programming genres.
A+E Global Media is actively presenting its upcoming programming, featuring talent like Kevin Bacon and Queen Latifah, to advertisers. The company is committed to delivering distinctive programming across multiple screens and genres, focusing on audience engagement and innovative business solutions.
The company emphasizes its comprehensive audience strategy, selling content across linear, digital, and social channels, with a significant portion of its audience now engaging off-linear. This approach aims to provide maximum impact for advertisers by leveraging the totality of its reach.
