What is Matthew McConaughey's theory in the Uber Eats commercial?

Matthew McConaughey theorizes that football is a ploy for companies to sell food.

How does Addison Rae participate in the Uber Eats Super Bowl ad?

Addison Rae is featured in a customizable Uber Eats commercial, where she sips a Diet Pepsi and expresses disinterest in McConaughey's conspiracy theory.

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Addison Rae Dodges McConaughey's Football Conspiracy

Q: Who else is featured in Uber Eats' customizable Super Bowl campaign?

The campaign includes various celebrities such as Amelia Dimoldenberg, Tramell Tillman, and Sauce Gardner, allowing fans to create their own commercials.

3 Feb

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Summary

Rae stars in a customizable Uber Eats Super Bowl commercial.
McConaughey theorizes football is a food-selling ploy.
Fans can create their own ads featuring various celebrities.

Addison Rae Dodges McConaughey's Football Conspiracy

Addison Rae is featured in Uber Eats' new customizable Super Bowl commercial, interacting with Matthew McConaughey and Bradley Cooper. In the ad, McConaughey presents a conspiracy theory that football is fundamentally a ploy for companies to sell food, a notion Cooper tries to debunk.

During a scene set at an Eagles game, McConaughey draws Rae into the conversation, suggesting food references in sports are not always literal. Rae, seen drinking Diet Pepsi, distances herself from the theory, stating, "Don't drag me into this."

This interactive campaign allows fans to assemble their own commercials using scenes from various celebrities, including Amelia Dimoldenberg, Tramell Tillman, and Sauce Gardner. The 2026 Super Bowl is scheduled for Sunday, February 8, at 6:30 p.m. ET, with Bad Bunny headlining the halftime show.