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Adam West Sues Zayre Over Batman Ad

5 Jul

Summary

Adam West sued Zayre and its ad agency for unauthorized use of Batman characters.
A 1986 Zayre commercial featured actors mimicking West's Batman portrayal.
The ad used signature catchphrases and references to the Penguin character.

Adam West, known for his deadpan portrayal of Batman in the 1960s television series, initiated legal action against the department store chain Zayre and its advertising agency. The lawsuit stemmed from a 1986 commercial that prominently featured characters closely resembling Batman and Robin.

The advertisement recreated the iconic costumes and mannerisms of the Dynamic Duo, with actors meticulously mimicking the styles established by West and Burt Ward. The commercial's narrative involved the characters traveling to Zayre in the Batmobile during the holiday rush.

During the ad, Robin delivered his signature catchphrases, including "Holy mistletoe!" and "Holy rock around the clock!" The dialogue also referenced a gift for the Penguin. West's lawsuit highlighted the unauthorized use of these recognizable elements.

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