Home / Arts and Entertainment / Abhishek Bachchan: I Won't Sell What I Don't Use
Abhishek Bachchan: I Won't Sell What I Don't Use
16 Feb
Summary
- Abhishek Bachchan prioritizes personal product use for brand endorsements.
- He believes endorsing un。「used products is dishonest and deceitful.
- Long-term brand associations are rooted in consumer trust and authenticity.
Abhishek Bachchan has articulated his personal criteria for brand endorsements, emphasizing a commitment to authenticity over mere market reach. He firmly believes that endorsing products he does not personally use would be dishonest and deceitful.
This principle significantly influences the brands Bachchan associates with, fostering longevity in these partnerships. He cites his continued use of an Omega watch for 25 years and his past association with Ford cars as examples of his long-standing brand loyalty based on personal use.
Bachchan also highlights that today's consumers value credibility and genuine intent. He evaluates the story behind a brand before agreeing to an endorsement, seeking a narrative that resonates with him. This approach extends to his entrepreneurial endeavors, focusing on consistency and sustained growth.
The actor's perspective underscores a growing trend in celebrity-brand collaborations, where authenticity and trust are becoming paramount in connecting with increasingly aware consumers.
