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A24 Sparks Fan Backlash with AI Partnership

25 Jun

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Summary

A24 partnered with Google, investing $75 million in AI.
Fans and director Curry Barker express betrayal and boycott threats.
AI tools aim to aid filmmaking, not cut costs or speed production.

A24 Sparks Fan Backlash with AI Partnership

A24 has ignited controversy with its recent $75 million partnership with Google to develop AI tools for future filmmakers. This move has led to a strong backlash from fans and industry professionals, including director Curry Barker, known for the hit film 'Obsession.' Many fans feel betrayed by the studio's embrace of AI in art and have threatened to boycott future A24 productions.

Despite the backlash, A24 Labs lead researcher Scott Belsky stated the studio's intention is not to cut costs but to explore applications like AI-generated storyboards, a concept supported by Martin Scorsese. Belsky emphasized a focus on preserving creative control and supporting risk-taking. However, director Curry Barker expressed his fears regarding AI in cinema, suggesting audiences will ultimately decide the demand for human-made content over AI-generated "slop."

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