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'60 Minutes' Audience Plummets to Quarter-Century Low
16 Oct
Summary
- News program's fourth episode audience reached a 25-year low.
- Viewership declined 12% compared to the previous year.
- The broadcast faced competition without a strong lead-in.
The news magazine '60 Minutes' recently recorded its lowest-rated fourth episode in a quarter-century, attracting only 6.06 million viewers according to Nielsen ratings. This figure marks a 12% decline from the same period last year. The broadcast also saw a 19% year-over-year decrease in the crucial 25-54 adult demographic, with 767,000 viewers in this category.
This viewership dip occurred despite a strong rebound the week prior, which benefited from NFL coverage. The most recent Sunday broadcast aired at 7 p.m. without a national NFL lead-in, contending with competing football programming. While the audience grew 15% from the start to the end of the hour, the overall numbers reflect a challenging season for the veteran news program.
