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50 Cent's G6 Sneaker Sells Out in Hours, Trolls Ross
22 Aug
Summary
- The revived G-Unit G6 sneaker sold out within two hours of release.
- 50 Cent used the sellout to taunt his rival, Rick Ross.
- The original 2003 G6 design's enduring appeal is credited to G-Unit's involvement.
The G-Unit x Reebok G6 sneaker, a revival of the 2003 original, achieved a remarkable sellout within two hours of its relaunch on August 20, 2026. Priced at $130, the recreated sneaker was available through major retailers like Reebok, JD Sports, and Finish Line.
Following the swift sellout, 50 Cent took to social media to troll his longtime rival, Rick Ross, who had reportedly downplayed the sneaker's return. 50 Cent also emphasized that New York was the primary driver of demand for the iconic footwear.
Beyond the public taunts, 50 Cent expressed pride in the G6's lasting appeal, noting that its design has held up over two decades. He credited G-Unit's hands-on approach to the sneaker's original conception, including design and marketing, as key to its authenticity and success.
The original G6 release in 2003 coincided with 50 Cent's debut album, "Get Rich or Die Tryin'," and the G-Unit partnership with Reebok successfully sold millions of pairs, marking a significant period for the group.
