Home / Arts and Entertainment / Tina Knowles, WB CEO to Headline 2026 Marketing Summit
Tina Knowles, WB CEO to Headline 2026 Marketing Summit
26 Feb
Summary
- Summit features leaders from Warner Bros. and fashion mogul Tina Knowles.
- Discussions will cover AI, creator economy, and experiential marketing.
- Event scheduled for April 22 in Los Angeles, presented by Deloitte.
Variety will host its 2026 Entertainment Marketing Summit in Los Angeles on April 22. Deloitte returns as the presenting sponsor for this significant industry event.
Attendees can anticipate insights from Tina Knowles, who will discuss her memoir and work with Parkwood Entertainment, and Pam Abdy, co-chair and CEO of Warner Bros. Motion Picture Group. Abdy will highlight Warner Bros.' commitment to storytelling and its recent box office and Oscar successes.
The summit will feature keynote roundtables with marketing leaders from Universal Pictures, Paramount Pictures, and Warner Bros. Streaming. Discussions will explore strategies for compelling campaigns and the future of entertainment marketing.
Topics on the agenda include building brand universes through franchises, the effectiveness of experiential and live event marketing, new leaders in creator marketing, mastery of brand storytelling, and the integration of AI in advertising. Additional speakers and sessions are expected to be announced soon.
