When will the National Memorial Arboretum change its name?

The National Memorial Arboretum is scheduled to change its name in September.

What will the National Memorial Arboretum be renamed?

The arboretum will be renamed the Royal British Legion National Remembrance Gardens.

How many visitors does the National Memorial Arboretum attract each year?

The National Memorial Arboretum attracts over 300,000 visitors each year.

Home / War and Conflict / Arboretum Rebrands to Royal Remembrance Gardens

Arboretum Rebrands to Royal Remembrance Gardens

16 Apr

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Summary

The National Memorial Arboretum will be renamed in September.
It will integrate fully with its parent charity, the RBL.
The site attracts over 300,000 visitors annually.

Arboretum Rebrands to Royal Remembrance Gardens

The National Memorial Arboretum, located in Alrewas, Staffordshire, will officially change its name in September. The 150-acre site will henceforth be known as the Royal British Legion National Remembrance Gardens, marking a full integration with its parent organization, the Royal British Legion (RBL).

This strategic rebrand aims to reflect the arboretum's evolution since its establishment 25 years ago. It underscores the site's crucial role in the RBL's broader objective of uniting society to acknowledge and support the armed forces community. Directors believe this change, along with operational adjustments, will secure long-term investment and the site's future.