Home / War and Conflict / Arboretum Rebrands to Royal Remembrance Gardens
Arboretum Rebrands to Royal Remembrance Gardens
16 Apr
Summary
- The National Memorial Arboretum will be renamed in September.
- It will integrate fully with its parent charity, the RBL.
- The site attracts over 300,000 visitors annually.
The National Memorial Arboretum, located in Alrewas, Staffordshire, will officially change its name in September. The 150-acre site will henceforth be known as the Royal British Legion National Remembrance Gardens, marking a full integration with its parent organization, the Royal British Legion (RBL).
This strategic rebrand aims to reflect the arboretum's evolution since its establishment 25 years ago. It underscores the site's crucial role in the RBL's broader objective of uniting society to acknowledge and support the armed forces community. Directors believe this change, along with operational adjustments, will secure long-term investment and the site's future.
Annually, the arboretum welcomes over 300,000 visitors, including 26,000 young people on educational excursions. The collection of more than 420 memorials will continue to expand, with future investment plans to be unveiled later this year. The integration is seen as a strong foundation for passing on the legacy of remembrance to future generations.
