Home / Technology / ZoomInfo Powers Microsoft Copilot with B2B Intelligence
ZoomInfo Powers Microsoft Copilot with B2B Intelligence
11 Aug
Summary
- ZoomInfo's GTM.AI now connects to Microsoft 365 Copilot.
- Data surfaces contacts and company info within Excel and Word.
- Integration aims to reduce sales team's manual research time.
ZoomInfo announced a new integration connecting its GTM.AI context layer with Microsoft 365 Copilot. This development allows mutual customers to leverage ZoomInfo's verified B2B intelligence within Microsoft applications.
The integration enables sales representatives to access verified contacts, company data, and intent signals directly within Dynamics 365, Excel, and Word. Users can seamlessly enrich contact and account records, identify target audiences with plain-text descriptions, and generate account plans using live data.
This advancement aims to address the significant time sales teams lose to manual research and data entry. By removing friction and providing data at the point of sale, the integration is expected to improve sales productivity and efficiency.
Administrators maintain control over data access, ensuring that usage aligns with organizational policies and ZoomInfo entitlements. This ensures consistent governance and data lineage across all integrated platforms.
