Home / Technology / Zoho's Arattai Surges Past Global Rivals, Sparking Privacy Debate
Zoho's Arattai Surges Past Global Rivals, Sparking Privacy Debate
16 Oct, 2025
Summary
- Arattai aims to build India's self-reliant tech ecosystem
- Lacks end-to-end encryption despite branding as a secure app
- Faces infrastructure challenges due to sudden surge in popularity
In October 2025, Zoho's Arattai messaging app has emerged as a surprise challenger to global platforms like WhatsApp, surging past its rivals to claim the top spot in app store rankings. The Chennai-based company has positioned Arattai as a trustworthy, privacy-first alternative, touting its "Made in India, Made for the World" branding.
Zoho CEO Sridhar Vembu has emphasized the need for India to develop its own core technologies, arguing that global tech can be "weaponized" in adverse geopolitical situations. This sentiment has resonated with Indians, particularly as the app has gained the backing of India's Union Education Minister, Dharmendra Pradhan.
