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YouTube's AI Clones for Shorts Launch This Year
21 Jan
Summary
- YouTube will let creators make AI versions of themselves for Shorts.
- New AI tools enable game generation from text prompts.
- Platform combats low-quality AI content while allowing expression.
YouTube is embracing artificial intelligence as a new creative frontier, with CEO Neal Mohan announcing ambitious plans for AI integration. This year, creators will gain the ability to produce AI replicas of themselves for use in YouTube Shorts, offering a novel way to engage audiences.
Beyond personal likenesses, YouTube is set to launch tools enabling users to generate AI-powered games through simple text prompts. This follows successful beta experiments with advanced AI models. Creators will also receive new functionalities to explore and experiment with music.
Concurrently, YouTube is intensifying its efforts to combat "AI slop" or low-quality artificial intelligence content. The platform is enhancing its existing systems to identify and reduce spam, clickbait, and repetitive AI-generated material.
Despite these measures, YouTube maintains its stance as an open platform, valuing broad free expression. The company believes in allowing creator trends to evolve organically, citing past examples like ASMR and gameplay streaming that became mainstream.
In December, over one million channels utilized AI video-creation tools, while more than 20 million viewers engaged with YouTube's AI-powered Ask features. Separately, YouTube confirmed that new, more affordable YouTube TV plans with genre-specific packages are coming soon.
