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Xiaomi Brings Affordable Tech Marvels to Australia
16 Nov
Summary
- Xiaomi opens shop in Australia, offering phones, gadgets, robots, and smart home appliances
- Redmi Watch 5 Active costs less than half the price of the Redmi Watch 5
- Xiaomi challenges Apple and Samsung with budget-friendly alternatives
In a move that is set to shake up the Australian tech landscape, Chinese tech giant Xiaomi has officially opened its doors in the country. Fifteen years after its initial launch, Xiaomi is now bringing its diverse range of products to the Australian market, including phones, gadgets, robots, and smart home appliances.
Xiaomi's entry into Australia comes with a focus on offering affordable alternatives to the tech giants like Apple and Samsung. One such product is the Redmi Watch 5 Active, which retails for just $80 – less than half the price of the Redmi Watch 5's $190 price tag. Despite the lower cost, the Redmi Watch 5 Active still boasts an aluminum case, rotating crown, and AMOLED display, closely resembling the design of the Apple Watch.
With a curated selection of products under both the Xiaomi and Redmi brands, the company is poised to challenge the dominance of established players in the Australian market. Xiaomi's strategy of offering high-quality products at competitive prices has already proven successful in its home market of China, and the company is now looking to replicate that success in Australia.
