What was Xbox's worst year for sales in the UK?

Xbox's console sales in the UK experienced their worst year on record in 2025, dropping by 39%.

Why are Xbox sales down in the UK?

Sales decline is linked to significant price hikes on consoles and a general decrease in hardware sales.

What future Xbox hardware is planned?

The next Xbox console is anticipated to be a PC console hybrid, similar to Valve's Steam Machine concept.

Home / Technology / Xbox UK Sales Plummet in Worst Year Ever

Xbox UK Sales Plummet in Worst Year Ever

6 Jan

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Summary

Xbox console sales in the UK dropped by 39% during 2025.
Price hikes and project cancellations plagued Xbox in 2025.
Future Xbox hardware may be a PC console hybrid.

Xbox UK Sales Plummet in Worst Year Ever

In 2025, Microsoft's Xbox division endured its most challenging year in the UK, marked by a staggering 39% decrease in console sales. This significant decline is attributed to substantial price increases and a broader downturn in hardware purchases, painting a grim picture for the brand's recent performance.

Facing this downturn, Xbox is looking to upcoming titles in 2026, such as Forza Horizon 6 and Gears of War E-Day, to potentially revitalize sales. However, the impact of significant price hikes, high-profile project cancellations like the Perfect Dark reboot, and widespread layoffs across Xbox Game Studios suggests a long road to recovery.

Microsoft may be considering a strategic shift, potentially focusing more on services like Xbox Game Pass or exploring new hardware formats. Recent discussions suggest the next Xbox console could adopt a PC console hybrid model, possibly influenced by advancements in the PC gaming market, as the company aims to lower entry barriers for players.