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Xbox UK Sales Plummet in Worst Year Ever
6 Jan
Summary
- Xbox console sales in the UK dropped by 39% during 2025.
- Price hikes and project cancellations plagued Xbox in 2025.
- Future Xbox hardware may be a PC console hybrid.

In 2025, Microsoft's Xbox division endured its most challenging year in the UK, marked by a staggering 39% decrease in console sales. This significant decline is attributed to substantial price increases and a broader downturn in hardware purchases, painting a grim picture for the brand's recent performance.
Facing this downturn, Xbox is looking to upcoming titles in 2026, such as Forza Horizon 6 and Gears of War E-Day, to potentially revitalize sales. However, the impact of significant price hikes, high-profile project cancellations like the Perfect Dark reboot, and widespread layoffs across Xbox Game Studios suggests a long road to recovery.
Microsoft may be considering a strategic shift, potentially focusing more on services like Xbox Game Pass or exploring new hardware formats. Recent discussions suggest the next Xbox console could adopt a PC console hybrid model, possibly influenced by advancements in the PC gaming market, as the company aims to lower entry barriers for players.




