What is Microsoft gaming CEO Asha Sharma's current approach to Xbox strategy?

Asha Sharma is currently focused on learning about the 'why' behind past decisions, analyzing data on the Xbox strategy today, and assessing lifetime value.

Has Microsoft decided the future of Xbox?

According to CEO Asha Sharma, almost nothing has been decided yet about the future of Xbox, and she is in a learning phase.

When will there be news about Xbox hardware?

Asha Sharma has stated that hardware news announcements for Xbox are coming.

Home / Technology / Xbox Future Uncertain: CEO Sharma Seeks Clarity

Xbox Future Uncertain: CEO Sharma Seeks Clarity

25 Feb

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Summary

Microsoft gaming CEO Asha Sharma is learning about current Xbox strategy.
Sharma is analyzing lifetime value, not short-term results.
Hardware news announcements for Xbox are expected soon.

Xbox Future Uncertain: CEO Sharma Seeks Clarity

Microsoft's gaming CEO, Asha Sharma, has revealed that significant decisions regarding the future of Xbox are yet to be made. In her current role, Sharma is dedicating time to thoroughly understand the underlying reasons for past strategic choices and to analyze available data concerning the Xbox's current performance.

Sharma indicated that her primary focus is on assessing the long-term lifetime value of Xbox, moving beyond an evaluation of short-term efficiencies or past outcomes. While concrete plans are still being formed, she confirmed that hardware-related news for the Xbox platform will be announced. This suggests a period of strategic evaluation is underway before new initiatives are revealed.

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