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Xbox: Affiliate Data Not Real Sales
27 Jun
Summary
- Xbox refutes claims of an 8-to-1 sales gap in GTA 6 preorders.
- Affiliate click data does not reflect true console sales figures.
- Xbox experienced record orders, awaiting official sales reports.
Xbox has officially addressed circulating rumors about a significant sales gap in Grand Theft Auto 6 preorders. Reports suggesting PlayStation leads Xbox by an 8-to-1 margin, based on affiliate click data from IGN, have been refuted by an Xbox spokesperson. The company emphasized that affiliate clicks do not equate to actual console sales and stated that Xbox has experienced record orders.
The spokesperson highlighted the unreliability of affiliate data, explaining that it reflects the specific audience and biases of a publication's readership rather than overall market trends. This clarification comes during a challenging period for Xbox, marked by upcoming price increases on consoles effective August 1, 2026, attributed to global supply chain issues for memory and storage components.
Xbox urges the gaming community to await official sales reports before drawing conclusions about platform performance. Relying on click-through metrics from affiliate programs provides a skewed perspective and risks spreading misinformation about the current state of the gaming industry.
