What is the new video player on X?

X has launched a new immersive video player designed to enhance user experience, especially on mobile devices, by adopting features like swiping up to view the next video.

How does the new X video player compare to TikTok?

The new X video player allows users to swipe up to navigate to the next video in full screen, a format that is reminiscent of TikTok's popular user interface.

What video orientation is X prioritizing with its new player?

X is prioritizing portrait videos for mobile viewing with its new player, reflecting a broader industry trend towards vertical content consumption.

Home / Technology / X Embraces TikTok's Swiping Video Style

X Embraces TikTok's Swiping Video Style

18 Feb

•

Summary

X has launched a new immersive video player for iOS.
Users can now swipe up to view the next video, like on TikTok.
The platform prioritizes portrait videos for mobile viewing.

X recently launched an immersive video player, marking a significant expansion of its video-focused features. Announced earlier this week, the redesign aims to improve user experience, particularly on mobile devices.

The new player, now available on iOS, allows users to enter full-screen mode with a single tap. From there, swiping up navigates to the next video, a feature popularized by TikTok. This orientation prioritizes vertical videos, aligning with current industry trends seen across platforms like Instagram Reels and Disney+.

While some users expressed concern over forced full-screen viewing, X's head of product confirmed the emphasis on portrait mode for mobile users. This strategic shift follows X's introduction of a dedicated vertical video feed globally last year and its ongoing integration of AI tools, such as Grok's text-to-video generation. The company is positioning itself to attract more viewers and creators in the competitive video landscape.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.