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X sues startup over Twitter name rights
18 Dec
Summary
- X Corp. filed a trademark infringement lawsuit against Operation Bluebird.
- Operation Bluebird seeks to claim the Twitter trademark and cancel X's.
- X claims the Twitter brand is still valuable and in active use.
X Corp., formerly known as Twitter, has initiated a lawsuit against a startup named Operation Bluebird for alleged trademark infringement. The company is contesting Operation Bluebird's attempts to claim and revive the 'Twitter' brand, asserting that the brand, despite the rebrand to X in 2023, is still actively owned and utilized by X Corp.
Operation Bluebird recently announced its intention to launch a new social media platform at Twitter.new and claimed nearly 150,000 sign-ups. This move followed their petition to the U.S. Patent and Trademark Office to cancel X's trademarks for 'Twitter' and 'Tweet,' based on Elon Musk's public statements indicating the " Twitter brand" would be phased out.
In its legal filing, X highlighted ongoing daily usage of the Twitter.com domain, continued public references to the platform as Twitter, and the persistent use of Twitter marks on webpages and by third-party licensees. The company views Operation Bluebird's actions as an attempt to improperly acquire the goodwill associated with the substantial investment made in the Twitter brand.
