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Will Wright's Proxi: A Decade of Memory Game Dreams
25 Mar
Summary
- Game designer Will Wright's ambitious memory game, Proxi, faces funding challenges.
- Development of Proxi has spanned ten years and millions of dollars.
- The game aims to map a player's psyche using AI analysis of memories.

Game designer Will Wright, renowned for SimCity and The Sims, has dedicated the last decade to his new project, Proxi: Yesterday's You Tomorrow. This ambitious game aims to utilize AI to analyze and map a player's memories, creating a digital representation of their psyche.
Development began in 2016, with Wright investing his own funds and later securing millions from investors. The project, initially announced at the Game Developers Conference in 2018, garnered a dedicated online community. However, in October 2024, after ten years and substantial investment, Proxi faced a critical funding shortage.
The core team, now consisting of a few unpaid employees, is actively seeking new investors to continue development. The concept of Proxi involves players inputting descriptions of significant memories, which an AI then analyzes to identify trends and connections, visualizing the user's mind like a city map.
Despite the financial struggles, Wright remains committed to the project, seeing it as a tool for self-discovery and visualization. The game's development has been iterative, with recent efforts focusing on creating a playable demo to attract further funding, exploring complex concepts like nested memories and AI-driven character construction.




