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Jared Leto's Tour: Human-Only Tickets Via Eye Scan
28 May
Summary
- World uses iris scans to verify humans for event tickets.
- Concert Kit aims to thwart AI reseller bots from ticket sales.
- Thirty Seconds to Mars offers human-only tickets in Europe.

World, a company co-founded by Sam Altman, is employing iris scans for human verification in a bid to combat the proliferation of bots online. Its Concert Kit initiative aims to prevent AI resellers from dominating ticket sales.
Musicians can designate a portion of tickets for verified human fans. World claims its protocols blocked over 100,000 bot requests during a "Humans Only Concert." Thirty Seconds to Mars will implement this system for their European tour, offering human-only tickets in cities like London and Berlin.
World initially launched as a global ID and cryptocurrency project, requiring users to undergo an iris scan. In return, users receive welcome gifts and Worldcoin cryptocurrency. However, the company faces significant scrutiny, including allegations of insider trading and data privacy concerns.
Despite controversies, World continues to pursue human-authentication applications. The partnership with Thirty Seconds to Mars highlights its ongoing efforts to find practical uses for its controversial biometric technology.