Why is Meta charging for WhatsApp AI chatbots?

Meta is introducing pricing for AI chatbots on WhatsApp in regions where regulators have compelled the company to allow their operation.

What is the cost for AI chatbot messages on WhatsApp?

Developers will be charged $0.0691 per AI message for non-template responses on WhatsApp.

Which regions are affected by Meta's new WhatsApp AI chatbot fees?

Initially, the new pricing is being rolled out in Italy, where regulatory pressure mandated the allowance of AI chatbots.

Home / Technology / Meta Charges for WhatsApp AI Bots Amidst Regulatory Pressure

Meta Charges for WhatsApp AI Bots Amidst Regulatory Pressure

29 Jan

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Summary

Meta will charge developers for AI chatbot usage on WhatsApp.
Fees apply in regions where regulators mandate chatbot access.
Pricing starts at $0.0691 per AI message in Italy.

Meta Charges for WhatsApp AI Bots Amidst Regulatory Pressure

Meta will now charge developers for AI chatbot usage on its WhatsApp platform, specifically in areas where regulators have mandated such access. This pricing model, set to begin on February 16, will cost developers $0.0691 per AI-generated message. The initial rollout targets Italy, where the national competition watchdog had requested Meta suspend its prior ban on third-party chatbots.

This new fee structure comes after Meta previously blocked third-party AI chatbots on January 15, citing system strain. The company's stance shifted as regulatory bodies in the EU, Brazil, and Italy initiated antitrust investigations. While a Brazilian court recently sided with Meta, overturning an order to suspend the policy, the company is proceeding with charges in Italy.

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