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Vine Returns: Human-Made Videos Fight AI Slop
4 May
Summary
- Jack Dorsey supports Divine, a revived Vine app with human-only content.
- Divine hosts original Vine videos and new six-second human creations.
- The platform aims to combat low-quality AI-generated content online.
Twitter co-founder Jack Dorsey is supporting the relaunch of Vine, the influential six-second video app, under the new name Divine. This revived platform prioritizes content created by humans, explicitly aiming to combat the increasing prevalence of "AI slop" online. Divine will host 500,000 videos from the original Vine and allow users to post new material, with a strict six-second time limit.
Evan Henshaw-Plath, a former Twitter employee, spearheaded the project, which initially launched to testers in November of last year. Divine aims to provide creators and users more control over their online social experiences and businesses, a stark contrast to current social media landscapes. To ensure all content is human-made, users must either record directly within the app or use a verification tool.
Dorsey's non-profit fund, Other Stuff, provided financial backing for Divine, emphasizing creators' control over content and revenue streams. The project reflects a desire among key figures to reclaim the internet's creative spirit, offering an antidote to the current social media environment. Divine faces competition from established short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts.
