LinkedIn Launches AI-Powered People Search to Boost Networking

As of November 13th, 2025, LinkedIn has unveiled a groundbreaking AI-powered people search feature that is set to revolutionize the way users connect on the platform. The new capability allows individuals to find potential connections by describing the type of person they are looking for, rather than searching for an exact name or job title.

Through this innovative search function, users can now enter queries such as "Northwestern alumni who work in entertainment marketing" or "Who can help me understand the US work visa system?" LinkedIn's AI will then analyze the request and surface the most relevant matches based on the user's existing connections and the overall relevance of the results.

This latest development builds upon LinkedIn's previous introduction of AI-enhanced job search in May 2025, which enabled users to search for openings by describing their ideal career path. Extending this AI-powered functionality to people search is expected to significantly streamline the process of finding potential connections who can assist with specific tasks or provide valuable insights into areas of interest.

LinkedIn's senior director of product management, Rohan Rajiv, emphasizes that the platform's ranking algorithm will prioritize results based on the user's existing connections and the overall relevance of the profiles to the search query. This approach aims to ensure that users are presented with the most valuable and meaningful networking opportunities.

The AI-powered people search feature is currently being rolled out to LinkedIn Premium users in the United States, with plans to make it available to all users in the near future. This innovative development is poised to enhance the platform's ability to facilitate meaningful connections and foster professional growth for its global user base.