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UK Mandates Video Platforms Promote Public Service Content
22 Jun
Summary
- Major video platforms must prominently display public service content.
- Legislation aims to combat misinformation and promote trusted news.
- New rules will affect YouTube, TikTok, and other video-sharing services.
The UK government is introducing new legislation that will compel major video-sharing platforms, including YouTube and TikTok, to give prominence to public service content. This means services would need to make content from broadcasters such as the BBC, ITV, Channel 4, and Paramount-owned 5 easily discoverable.
The proposed Media Bill aims to address the changing media landscape, where viewing habits have shifted online. Ministers believe this will help combat the spread of misinformation and disinformation by increasing access to reliable news sources. The government intends to publish a detailed policy paper, followed by an industry consultation.
While public service broadcasters like ITV have welcomed the initiative, major tech companies have expressed concerns. YouTube argues that such prominence rules could distort the platform's user-driven model, potentially prioritizing government-selected channels over content that viewers genuinely wish to watch. The government has also indicated plans to update the 'listed events' regime to ensure major sporting events remain freely accessible to UK viewers.
