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Tubi's AI Gamble Angers Fans
10 Apr
Summary
- Tubi launched a native ChatGPT app and AI recommendations.
- Users can request content using natural language prompts.
- Fans are reportedly displeased with the platform's AI content.
Tubi is attempting to attract a younger demographic by integrating artificial intelligence into its streaming service. The platform has launched a new native app for ChatGPT, enabling users to search for movies using natural language requests like '@Tubi a movie that feels like a fever dream.' This feature aims to provide more tailored content suggestions than generic AI search results.
Additionally, Tubi is reportedly enhancing its personalized recommendation algorithms with AI, a common practice in the streaming industry to improve user engagement. However, the company's reported plan to increase "creator-made" content, which includes AI-generated videos, has reportedly alienated some fans and drawn criticism on social media.
This embrace of AI is part of Tubi's strategy to compete for the attention of younger viewers, similar to platforms like TikTok and YouTube. Despite Gen Z's familiarity with AI technology, there are growing concerns within this demographic about its broader implications, suggesting Tubi may be misjudging the audience's sentiment towards AI-integrated content.
