Tubi Streams Seamlessly to Fire TV

Tubi is set to transform the way users stream content from their mobile devices to televisions. The free ad-supported service announced a groundbreaking feature that allows for effortless casting directly to Amazon Fire TV devices with a single click. This new functionality, expected to roll out next week, marks a significant shift from traditional casting methods.

Leveraging Matter Casting technology, Tubi will be the first video service to enable instant app downloads and native launches. This means viewers can cast content from their smartphones to any Fire TV without needing to install or sign into separate apps. The technology operates automatically in the background, ensuring a swift and smooth viewing experience.

Tubi's SVP of Product stated that the goal is to provide a hyper-personalized and effortless entertainment experience. By removing setup friction and enabling instant content access, this new feature aims to simplify connected viewing and potentially set a new standard for competitors in the streaming space.