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TikTok Fights AI Deepfakes with New Creator Tool
18 Jul
Summary
- New opt-in tool scans for AI likenesses and allows creator reporting.
- US creators are currently testing the identity verification process.
- TikTok does not retain ID documents or facial information long-term.
TikTok has initiated a test of a new opt-in feature designed to combat AI likenesses. This tool allows creators to report AI-generated content that may misuse their image. The pilot program is currently underway with a select group of US creators.
To utilize the scanning tool, participating creators must first undergo an identity verification process. This involves real-time selfie and ID checks managed by a third-party company. TikTok states that it does not store the submitted identification documents. Furthermore, any facial information gathered is exclusively used for likeness matching to detect potential unauthorized use of a creator's persona.
Once verified, the system scans for AI-generated content that might impersonate a creator. Creators can then review the findings and have the option to report any posts or accounts that infringe upon their likeness. This proactive measure aims to enhance creator control and safety on the platform.
