Home / Technology / Meta Boosts Threads with Instagram Story Feature
Meta Boosts Threads with Instagram Story Feature
20 Feb
Summary
- New feature simplifies sharing Threads posts to Instagram Stories.
- Threads has surpassed X in daily mobile usage as of August 2025.
- Threads reached 400 million monthly users by August 2025.
Meta has introduced a new feature for Threads, aiming to further boost its user base beyond the current 400 million monthly active users.
The latest update allows users to seamlessly share Threads posts to their Instagram Stories directly within the Threads application. This integration provides a preview of how the post will appear on Stories, streamlining the sharing process.
Threads, launched in July 2023, initially capitalized on its integration with Instagram, requiring users to authenticate with their Instagram credentials. This facilitated quick setup and follower import.
Meta has consistently utilized its established platforms to promote Threads. Popular Threads posts are displayed on Facebook, and a carousel of Threads content is available to Instagram users, encouraging cross-platform engagement.
These strategies have proven effective. By August 2025, Threads surpassed X in daily mobile device usage. As of the same month, Threads reported 400 million monthly users, doubling its August 2024 figures. The platform also announced 150 million daily active users in October 2025.
