How does the new Threads "Dear Algo" feature work?

Users can type "Dear Algo" in a public Threads post followed by what they want to see more or less of, temporarily adjusting their feed for three days.

Are "Dear Algo" requests on Threads private?

No, "Dear Algo" requests are public, allowing others to see them and potentially apply them to their own feeds.

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Threads Lets You Tell Your Feed What To Do

Q: When was the "Dear Algo" feature launched and where is it available?

The "Dear Algo" feature is available now in the U.S., New Zealand, Australia, and the U.K., with plans for future expansion to more countries.

11 Feb

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Summary

Users can now personalize their Threads feed with AI.
The feature allows temporary adjustments for three days.
Requests are public, fostering community discovery.

Threads Lets You Tell Your Feed What To Do

Threads has introduced a novel AI-driven feature named "Dear Algo" to enhance user feed personalization. This function enables users to explicitly instruct the platform on content preferences for a temporary period. Users can post "Dear Algo, show me more posts about podcasts" or "Dear Algo, show me less about reality TV." These feed adjustments remain active for three days following a request. The platform emphasizes this feature's unique community aspect, as all "Dear Algo" requests are publicly visible. This transparency, Meta suggests, can lead to collaborative content discovery. Competitors like X and Bluesky offer simpler "Not Interested" options, but "Dear Algo" provides a more direct, temporary influence on content. This update aims to make Threads feel more real-time, aligning with its current focus. Threads is where you go to keep up with what's happening right now. But sometimes, what matters to you changes in an instant, and you want your Threads feed to reflect that -- whether it's seeing more posts during a live NBA game or less about a TV show you haven't caught up on yet. The feature is currently available in the U.S., New Zealand, Australia, and the U.K., with plans for a wider rollout. This launch follows reports indicating Threads' growing daily mobile usage, surpassing X in January 2026 with 141.5 million daily active mobile users compared to X's 125 million.