When will Threads ads be available globally?

Ads on Threads will begin expanding to all users globally starting next week.

How many users does Meta's Threads app have?

The Threads app has grown to over 400 million monthly active users.

Will Threads users see a lot of ads initially?

Meta stated that ad delivery will initially remain low as the feature scales to global users.

Home / Technology / Threads Ads Go Global: Get Ready for More Ads!

Threads Ads Go Global: Get Ready for More Ads!

21 Jan

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Summary

Threads ads are expanding to all users globally starting next week.
Meta's Threads app has grown to over 400 million monthly active users.
Ad delivery will initially remain low as the feature scales globally.

Threads Ads Go Global: Get Ready for More Ads!

Meta is set to expand advertising on its Threads platform to all users worldwide, with the rollout beginning next week and anticipated to take several months for completion. This move follows successful testing phases, including ads in the U.S. and Japan a year ago, and the opening to global advertisers last April.

The social app, which Mark Zuckerberg views as a significant growth area and has reached over 400 million monthly active users, will now feature ads more broadly. Advertisers can leverage Meta's Advantage+ program or manual campaigns for seamless integration, with supported formats including image and video. Brand safety verification through Meta Business Partners is also now available for the Threads feed.

While the exact frequency of ads has not been disclosed, Meta indicated that ad delivery would initially be managed at a low level as the feature becomes available to a global user base. This expansion aims to enhance the monetization strategy for the rapidly growing platform.