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Suunto Joins Screenless Wearable Trend
16 Oct
Summary
- Suunto is developing a screenless wearable focused on heart rate monitoring.
- Regulatory filings reveal the device resembles a small sensor puck.
- This move follows a growing trend of screenless wearables from major brands.
Recent regulatory filings indicate that Suunto is entering the screenless wearable market. The device, spotted in filings with UAE, South Korean, and Singaporean authorities, appears to be a small sensor puck designed for heart rate monitoring. This move places Suunto among competitors like Garmin, Polar, and Amazfit, who are also expanding their lineups with screenless technology.
This screenless wearable trend is driven by several factors, including the compact nature of sensor technology, improved battery life due to the absence of a display, and enhanced comfort. Companies like Garmin have seen success with affordable screenless options, appealing to both new users and existing customers seeking simpler devices.
While Suunto's AI Coach subscription is currently optional, a screenless wearable could serve as an entry point for users to engage with these premium features. This strategy mirrors efforts by other companies, such as Google with Fitbit Air, to integrate subscription services with new hardware. The overall direction suggests screenless wearables are poised to become a mainstream entry-level option for health tracking.
