Home / Technology / Streaming Soars: Christmas 2025 Shatters Viewing Records
Streaming Soars: Christmas 2025 Shatters Viewing Records
20 Jan
Summary
- Christmas 2025 saw an all-time high in streaming usage, surpassing 55.1 billion minutes.
- Streaming accounted for 54 percent of all TV usage on Christmas Day, a new record.
- December 2025 marked streaming's highest monthly usage percentage in Nielsen's Gauge.
Christmas Day 2025 established a new record for streaming consumption, with viewers dedicating an unprecedented 55.1 billion minutes to streaming services. This figure represents a substantial increase from the previous record set on Christmas in 2024.
On that festive day, streaming services accounted for 54 percent of all television viewing, marking a significant shift in media habits. This dominance was bolstered by the availability of three exclusive NFL games across different platforms and the highly anticipated release of "Stranger Things" season two.
