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Streaming Soars: Christmas 2025 Shatters Viewing Records
20 Jan
Summary
- Christmas 2025 saw an all-time high in streaming usage, surpassing 55.1 billion minutes.
- Streaming accounted for 54 percent of all TV usage on Christmas Day, a new record.
- December 2025 marked streaming's highest monthly usage percentage in Nielsen's Gauge.
Christmas Day 2025 established a new record for streaming consumption, with viewers dedicating an unprecedented 55.1 billion minutes to streaming services. This figure represents a substantial increase from the previous record set on Christmas in 2024.
On that festive day, streaming services accounted for 54 percent of all television viewing, marking a significant shift in media habits. This dominance was bolstered by the availability of three exclusive NFL games across different platforms and the highly anticipated release of "Stranger Things" season two.
These impressive holiday performances contributed to December 2025 becoming the highest month on record for streaming usage, according to Nielsen's Gauge. Throughout December, streaming held 47.5 percent of total US TV time, narrowly surpassing the previous record from July 2025.
Major streaming platforms like Netflix and Prime Video achieved their highest monthly viewing shares in December. Netflix captured 9 percent of all TV usage, while Prime Video garnered 4.3 percent, with "Stranger Things" being the top-streamed title. The Roku Channel and Paramount's streaming services also reached new usage peaks.
