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AI Surges in Steam Games: Nearly 1 in 5 Demos Use Gen AI
17 Jun
Summary
- Nearly 20% of Steam Next Fest demos use generative AI.
- Valve updated guidelines in 2024, requiring AI disclosure.
- Past player backlash over AI assets has impacted some games.
Generative AI is significantly present in Steam Next Fest, with 1,704 out of 8,700 participating titles, nearly 20 percent, reportedly using the technology. This widespread adoption comes after Valve revised its guidelines in 2024. The updated rules require developers to inform players about the use of generative AI in their games.
Previously, player backlash and controversy have surrounded games incorporating AI-generated assets. Valve's current policy allows for "efficiency gains" not to necessitate an AI label, a point of contention that has led to scandals like the one involving Crimson Desert. Some studios, even those initially embracing AI, like Arc Raiders, have recently reduced their reliance on the tech.
