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Starlink Slashes Memphis Prices Amidst AI Data Center Backlash
1 Jul
Summary
- Starlink is offering a significant discount to residents near a controversial Memphis AI data center.
- The monthly cost for satellite internet is halved, with the cheapest plan now $27.50.
- The discount may be a public relations move addressing local opposition to xAI's operations.
Starlink has announced a substantial price reduction for internet services in the Memphis, Tennessee, and Southaven, Mississippi, regions. This significant discount effectively halves the monthly subscription cost for Starlink's satellite internet.
The cheapest residential plan, typically costing up to $135 per month, is now available for as low as $27.50. Additionally, new customers will see the $10-per-month hardware rental fee waived. This promotion applies automatically to existing subscribers at eligible service addresses.
This offer coincides with ongoing controversy surrounding SpaceX-owned xAI's data center in Memphis. The facility has drawn criticism and legal challenges from environmental groups and local residents. Lawsuits cite issues such as noise pollution from gas-powered turbines and environmental impact concerns.
Industry analysts suggest this promotional pricing could be a public relations strategy to mitigate local opposition. Data centers, particularly those powered by gas turbines, have faced intense scrutiny regarding their environmental and energy consumption. SpaceX's SVP for Starlink, Michael Nicolls, stated the company is "happy to bring affordable and great SpaceX Starlink connectivity to our neighbors."
