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SSD Prices Quadruple: AI Gobbles Up Supply
9 Apr
Summary
- SSD prices have dramatically increased, with some nearly quadrupling in value.
- AI industry demand is consuming available NAND flash memory supply.
- Major NAND manufacturers like Samsung, SK Hynix, and Micron see huge profits.

Consumer SSD prices have seen a dramatic increase, with some models nearly quadrupling in cost since late 2025. For instance, a 2TB WD Black SN850X SSD purchased for $173 in early 2026 now retails for $649. This price hike is attributed to escalating demand from the AI industry, which is absorbing the available supply of NAND flash memory.
Major manufacturers such as Samsung, SK Hynix, and Micron, who also dominate the RAM market, control the global NAND market. This heightened demand has led to significant price increases across NVMe SSDs ranging from 256GB to 4TB. Even Hard Disk Drive (HDD) prices are rising due to their cost-effectiveness for storing large AI datasets, exemplified by a Seagate Barracuda HDD increasing from $47 to $90.
Micron reported a 169 percent year-over-year increase in NAND revenue, stating that demand is significantly exceeding supply for the foreseeable future. This AI-driven demand is leading to substantial profits for these companies, impacting consumer market availability.