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Spotify's New Fan Membership: Creators Keep 90%!
20 Oct
Summary
- Spotify introduced its Memberships program for creators.
- Creators retain 90% of revenue from fan subscriptions.
- Program requires 100 consumption hours and 100 listeners.
Spotify has rolled out a new Membership program designed to boost creator revenue. This feature allows creators to offer exclusive content to their most engaged fans through paid subscriptions, mirroring successful models from platforms like Patreon and YouTube. A significant incentive for creators is that they will retain 90 percent of the revenue generated from these memberships, with Spotify taking a 10 percent platform fee.
The Memberships program, first announced in May 2024, is now available in 34 markets. Eligibility criteria require creators to have at least 100 consumption hours, 100 listeners, and three published episodes on Spotify for Creators or Megaphone. This launch marks Spotify's continued efforts to support content monetization, following previous initiatives like the Partner Program and an earlier paid subscription platform introduced in 2021.
