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Spotify Lets You Tell AI Your Music Taste
14 Mar
Summary
- Users can now mold Spotify's music recommendations using natural language prompts.
- The update allows direct control over specific artists, genres, and the 'vibe' of music.
- Initially rolling out to Premium listeners in New Zealand before global expansion.

Spotify is significantly enhancing its AI-driven "Taste Profile" feature, empowering users with conversational control over their music recommendations. This update, announced at SXSW, integrates a large language model allowing listeners to directly influence what the algorithm suggests.
Users will soon be able to review their personalized taste profile and provide specific feedback. This includes requests to "boost specific artists," "refine genres," or adjust the "vibe" of music for different activities, such as for work or the gym.
The new Taste Profile functionality begins its rollout in the coming weeks, with an initial exclusive release to Premium subscribers in New Zealand. Following this testing phase, Spotify intends to expand the AI-powered feature to its global user base.
This evolution marks a shift from Spotify's previous recommendation controls, which were limited to excluding specific tracks or playlists. The updated system offers a more direct and interactive method for users to curate their listening experience and align it precisely with their current preferences.




