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Spotify Lets AI Craft Playlists From Your Words
11 Dec
Summary
- Spotify's new beta feature allows AI to create playlists from user text prompts.
- Prompted Playlists initially launch in New Zealand, offering user-controlled AI curation.
- This feature expands user control, similar to AI DJ updates and Instagram's algorithm.
Spotify has introduced a novel beta feature, Prompted Playlists, which empowers users to dictate their music selection through AI-generated prompts. This innovative tool allows individuals to articulate their desired listening experience with varying degrees of specificity, and Spotify's AI will then assemble a playlist reflecting these instructions alongside the user's established listening habits.
The feature is currently rolling out in New Zealand, offering users an unprecedented level of control over their music discovery. Prompted Playlists can be configured to update regularly, essentially providing a personalized Discover Weekly that users can fine-tune, moving beyond existing genre-based options.
This initiative aligns with Spotify's broader strategy to grant users greater agency, mirroring recent updates to its AI DJ and similar functionalities appearing on other platforms. Such advancements underscore a growing trend towards AI-driven personalization and user-initiated content curation across digital services.
