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Spotify's New Chat Feature Connects Friends
29 Jan
Summary
- Users can now initiate chats with up to 10 friends on Spotify.
- The feature aims to keep users within the app for sharing content.
- Group chats can also invite participants to join collaborative Jams.
Spotify has rolled out group chat functionality, a feature allowing users to connect with up to 10 friends. This allows for easy sharing of music, podcasts, and playlists directly within the application. The goal is to keep users engaged on Spotify rather than navigating to other platforms for social interaction.
This feature, first introduced last August, has seen incremental updates. Users can now share their current listening activity and invite chat members to join a collaborative listening session known as a Jam. This move by Spotify mirrors efforts by other platforms, such as YouTube, to integrate in-app messaging.
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